NHS, Inc. is a United States sports equipment and outfit company based in Santa Cruz, California. NHS’s main products include skateboard decks, wheels, snowboarding gear and surfing equipment. The company was founded in 1973 by northern California surfers, Rich Novak, Doug Haut and Jay Shuirman. Santa Cruz Skateboards is a brand of skateboards manufactured by NHS, Inc.

What’ll You Ride? The PBR Cold One!

Metallic ink.
Inlaid bottle opener.
B121 Bullet trucks.
60mm OJ Hot Juice.

Manufactured by Santa Cruz and Pabst Brewing Company bring you your all time favorite American suds. This ain’t no yuppie light, micro brew, disco club beer series. This is all the “real man” favorites . . .Colt 45, Lone Star Beer, Olympia Beer, Primo Beer, Schlitz Beer, Pabst Blue Ribbon and more.

Pabst Brewing Company, Milwaukee WI. All Rights Reserved. This product is intended for purchase and enjoyment by people of legal purchase age for alcohol beverages. Always drink responsibly.

They’re Cruzers, not longboards!

• PBC PBR Cold One Cruzer Complete Skateboard from Santa Cruz
• Complete Skateboard from Santa Cruz
• Santa Cruz Skate branded Complete Skateboard